Sobre YPN

YPN! (Yahoo! Publisher Network)(+ info), es la red publicitaria de Yahoo!

Rusty Brick realiza una reflexión interesante, comenta que Google actualmente paga menos CPC que Yahoo en general, por lo que muchos clientes se están mudando y se pregunta ¿qué pasará cuando la red de YPN crezca?

It looks like according to a DigitalPoint thread that asks Would you switch to YPN 100%? that many will switch to YPN now. Why? Bottom line, Google is paying out a lot less then Yahoo! on a CPC basis. I wonder how this will change as the network grows and the advertisers adjust the campaigns to factor in YPN advertisers.